I have just read “Addressing Information Overload in Corporate Email: The Economics of User Attention”, a white paper by The Radicati Group. Their motivation makes a lot of sense: we receive a lot of email these days, and there is not way to quickly tell the wheat from the chaff in your inbox. The “urgent” or “low priority” flags are often overused or not used at all, so they means little. And even for those who use them consistently, they only give you three levels of importance.
Once you remove all the marketing babble, what these guys propose a continuous scale to grade the importance of an email. The sender states how important an email is in a scale from 0 (zero) to potentially infinite, and the sender sees it when she received the email. It’s easy to sort your inbox on the importance column and prioritise emails with higher importance values.
I know, I know. There is the issue that email importance is modelled as a currency. Every time you compose a new email and state how important it is (using an importance unit called Serios), your “balance” is reduced accordingly. For example, if I send an email valued in 20 Serios, my Serios balance is reduced by 20. Since my balance is finite, I must think twice before allocating very high importance values to an email.
Continue reading ‘Are you Serios?’